Twitch is struggling with how to handle sexually suggestive streams from some of the most popular women on its platform. Over the weekend, the service banned two top female streamers Amouranth and Indiefoxx who had been broadcasting ASMR streams from their beds. Both streams involved the creators licking a microphone while wearing what appeared to be the TikTok-famous leggings known for making your butt look great.
Twitch making itself the justice of what counts as too sexy for its audience and advertisers. The company declined to explain why either streamer was banned.The reason appears to be a violation of Twitch regulations on sexually suggestive content. The laws ban behaviors like erotic dances, showing sex toys for purposes other than education, and maybe most relevant in this case, posing in ways that deliberately highlight a person’s breasts, buttocks, or pelvic region.
The women on the platform find a format that pushes the boundaries of the company’s rules around sexually suggestive content, their streams become hugely popular. Then the company decides to crack down in some manner on what they’re doing. By refusing to make a clearer call on sexually suggestive content, the platform leaves these women in limbo between being top Twitch stars and getting booted from the platform.
ASMR streams are allowed on Twitch, and Twitch wrote just a month ago that the content found to be sexy by others is not against our rules. The service has essentially put itself in the position of determining whether a stream is intentionally sexy or merely incidentally sexy. But the platform decided to, effectively, hide the broadcasts by moving them out of the popular Just Chatting section and into their category